Redefine Roofing ("we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect through our website, redefineroofing.com (the "Site"), how we use it, and the choices you have. By using the Site, you agree to the practices described in this policy.
Important Notice Regarding Text Messaging Data: Redefine Roofing does not share customer opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct services. All text messaging originator opt-in data is kept strictly confidential.
Who We Are
Redefine Roofing is a residential roofing contractor licensed in the State of Florida (License CCC 1331457), located at 801 W Bay Dr, Ste 113, Largo, FL 33770. You can reach us at info@redefineroofing.com or (813) 590-9050.
Information We Collect
Information You Provide Directly
When you submit our estimate request or contact form, we collect the information you enter: your name, email address, phone number, property address (optional), the service you're interested in, and any message you include. If you call, text, or email us, we collect the contact information and details you share in that communication.
Information Collected Automatically
When you visit the Site, certain information is collected automatically through cookies and similar technologies, including your IP address, browser and device type, pages visited, time spent on pages, and how you arrived at the Site. See our Cookie Policy for details on the specific technologies used.
Third-Party Tools
If you use the "Free Instant Estimate" tool on our Site, that tool is provided by Roofr, a third-party service. Information you enter there (such as your property address) is collected and processed by Roofr under its own privacy policy, and shared with us to prepare your estimate.
How We Use Your Information
- To respond to your estimate requests, questions, and service inquiries
- To schedule, perform, and follow up on roofing services
- To communicate with you about your project, including by phone, text message, and email where you have agreed to be contacted
- To understand how visitors use the Site so we can improve it
- To measure and improve our advertising, including on platforms like Facebook and Instagram
- To comply with legal obligations, including licensing, permitting, and warranty records
How We Share Information
We do not sell your personal information. We share information only with:
- Service providers that help us operate the Site and our business — including Netlify (website hosting and form processing), Google (analytics), Meta (advertising measurement), and Roofr (instant estimates) — each of which processes data under its own privacy terms
- Professional and legal parties where reasonably necessary, such as permitting authorities, insurance carriers you ask us to work with on a claim, or as required by law
All the above categories exclude text messaging originator opt-in data and consent — this information will not be shared with any third parties, excluding the SMS aggregators and platform providers used solely to deliver the messages you've consented to receive.
Analytics and Advertising
We use Google Analytics to understand Site traffic and Meta (Facebook) Pixel to measure the effectiveness of our advertising. These tools use cookies and similar identifiers, and may associate your visit with other data those companies hold. You can opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on, and manage how Meta uses your data for ads in your Facebook Ad Preferences. Our Cookie Policy lists the specific cookies used.
Calls and Text Messages
Our contact form asks for your consent to be contacted about your inquiry. By providing your phone number and checking that box, you agree that we may call or text you regarding your request. Message and data rates may apply to texts. You can withdraw this consent at any time by replying STOP to a text, or by telling us by phone or email, and we will stop contacting you except as needed to complete work you've already engaged us for.
Opt-In & Consent
- You will only receive text messages if you have explicitly opted in
- We maintain timestamped records of all opt-in actions
- We comply with the Telephone Consumer Protection Act (TCPA) and all applicable laws
Opt-Out Instructions
- You can cancel SMS notifications at any time by replying "STOP"
- You will receive a final confirmation message, and no further messages will be sent unless you re-opt in
- All opt-out requests are processed immediately
Message Frequency & Content
- Message frequency varies based on your interactions with our business
- Messages will be directly related to the services you have requested
- We do not send promotional content without specific consent
Help & Support
- Reply "HELP" for assistance or contact us at info@redefineroofing.com
- Customer support is available during regular business hours
Carrier Information
- Standard message and data rates may apply
- Carriers are not liable for delayed or undelivered messages
- Supported carriers include AT&T, Verizon, T-Mobile, Sprint, and most regional carriers
SMS Data Protection Statement
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. We implement strict data protection measures to safeguard your SMS opt-in information and consent records.
Data Retention
We keep inquiry and project records for as long as reasonably necessary for the purposes described above — including honoring warranties, maintaining required contractor records, and defending legal claims — and then delete or anonymize them.
Security
We use reasonable administrative and technical safeguards to protect your information, including hosting the Site over HTTPS. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Your Choices and Rights
- Access, correction, deletion: You may request a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it (subject to records we're required to keep) by emailing info@redefineroofing.com
- Marketing opt-out: You may opt out of marketing communications at any time; we will still send transactional messages related to work in progress
- Cookies: You can control cookies through your browser settings and the opt-out tools described above and in our Cookie Policy
Depending on where you live, you may have additional privacy rights under applicable law. We honor valid requests as required by the laws that apply to us.
Children's Privacy
The Site is intended for homeowners and other adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will delete it.
Third-Party Links
The Site links to third-party sites and services (such as our social media pages and Google Maps). Those sites operate under their own privacy policies, which we encourage you to review.
Changes to This Policy
We may update this Privacy Policy from time to time. The "Effective Date" above shows when it was last revised, and the current version will always be posted on this page.
Contact Us
Questions about this policy or your information? Contact us at info@redefineroofing.com, (813) 590-9050, or Redefine Roofing, 801 W Bay Dr, Ste 113, Largo, FL 33770.