Built on the Belief That Homeowners Deserve Better
Redefine Roofing was founded in 2015 on a simple frustration: too many homeowners were getting hard sells, vague quotes, and crews that vanished when the job was done. We believed roofing could be different — better communication, better materials, better craftsmanship — and we built our company around proving it.
What started as a small family operation in Largo has grown into a full-service residential roofing company with certified installers, dedicated project managers, and customer service specialists who treat every home like their own. More than 1,000 completed projects later, our 5-star average rating says the approach works.
Credentials That Back Up the Promise
- Florida Licensed & Insured — License CCC 1331457, verifiable at myfloridalicense.com
- Atlas Manufacturer Certified — we install the complete Atlas Signature Select Roofing System
- CertainTeed Certified — access to top-tier manufacturer warranty programs
- NRCA Member — National Roofing Contractors Association
How We Work
Every project — whether a small repair or a complete replacement — follows the same standards: free, no-pressure estimates; detailed written quotes with no hidden fees; background-checked crews; full daily cleanup with a magnetic nail sweep; and a lifetime workmanship warranty backed by a 100% satisfaction guarantee. When storms hit, our emergency team answers 24/7 with same-day tarping.
Our team is trained to educate rather than sell. If your roof has years of life left, we'll tell you. If a repair beats a replacement, we'll say so in writing. That honesty costs us the occasional quick sale and earns us something better — neighbors who refer their neighbors.
Our Values
- Integrity — honest assessments and transparent pricing, always
- Craftsmanship — every nail, every shingle installed to exceed code
- Community — locally owned, reinvesting in the neighborhoods we serve
Where We Work
From our headquarters at 801 W Bay Dr in Largo, we serve homeowners across six counties: Hillsborough, Pinellas, Pasco, Manatee, Sarasota, and Hernando.